Why Most B2B Videos Suck
Let’s be real :( Most B2B videos are BORING! Stiff voiceovers, lifeless stock footage, and generic animations that make you zone out. The result? No one watches. No one cares -_- A great B2B video can feel as engaging as a brand film or a viral ad if DONE RIGHT Here’s why most fail, and how to FIX them.
Feb 5, 2025
Design
1 min
Why Most B2B Videos Fail
They look the same as every other B2B video.
Stock footage of handshakes.
Overused buzzwords.
Predictable animations.
Instead: Make it visually fresh. Use dynamic motion, real storytelling, and branding that stands out.
Too much voiceover, not enough action
Nobody wants to sit through a 2-minute corporate monologue
Instead: Let the visuals do the talking. Show, don’t just tell.
They talk about the company, not the audience.
Nobody cares about “We are a leading provider of innovative solutions"
Instead: Start with the problem your audience is facing. Show them why they should care.
How to Fix It
Make it about the viewer.
Frame everything around how you solve their problem.
Hook them in the first 5 seconds.
Ditch the script-heavy format.
Use storytelling, pacing, and visuals to engage.
Invest in motion design
Good visuals can make even complex topics exciting :D
Keep it short
B2B videos don’t need to be long
just effective
The Bottom Line?
B2B doesn’t have to mean boring to boring ಠ_ಠ
Make your videos feel human, engaging, and visually interesting.
Do that, and people will actually watch.
